How CrowdLoop Works

Turn every fixture into a sponsorship opportunity.

CrowdLoop helps grassroots football, cricket and rugby clubs raise money from businesses and brands — without chasing one big sponsor, selling raffle tickets, or relying on the same parents every season.

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The matchday loop

Six steps. One season.

  1. 01

    Clubs set their sponsorship target

    Every club, team or age group decides how much they want to raise. Stay in control — £25 a game, £250 a season, or a full kit and tournament package.

  2. 02

    Businesses apply to support the club

    Once your opportunity is live, businesses apply to become a club partner — from independents around the corner to national brands backing hundreds of clubs. You choose who gets in.

  3. 03

    Sponsorship is paid through CrowdLoop

    When a business is accepted, they pay through the platform. The club keeps the full sponsorship amount — CrowdLoop takes a small processing fee on top, paid by the sponsor.

  4. 04

    Businesses get their offer dashboard

    Accepted partners log in and update their weekly offer, deal or promotion — kept fresh, relevant and timely for matchday.

  5. 05

    Every offer gets a unique code or QR

    Each weekly offer generates a unique redemption method — an in-store code, a QR, a digital link or a matchday-only promo code. Easy to redeem, simple to track.

  6. 06

    New deals launch ahead of the next fixture

    CrowdLoop is built around the rhythm of grassroots sport. New deals drop before the first whistle and expire 48 hours after matchday — driving urgency, action and footfall.

Why clubs use CrowdLoop

Built for grassroots. Powered by sponsors.

Raise money without relying on parents

Parents already pay for boots, kits, subs and tournaments. Bring sponsors into the funding model instead.

Clubs keep their full sponsorship

Nothing is deducted from the club. CrowdLoop simply adds a small processing fee to the sponsor's payment.

Make sponsorship attractive for businesses

Not a forgotten logo on a shirt — weekly offers, real reach, tracked redemptions and season-long visibility.

Build stronger partner relationships

Sponsors become part of the weekly club experience. Families support them back. Everyone benefits.

Real-world example

One restaurant. One team. One loop.

A restaurant sponsors a junior football team for the season. The club receives the full sponsorship amount.

"Free kids' dessert with every adult main meal — valid for 48 hours after matchday."

CrowdLoop generates a unique code or QR. Parents and opposition families see the offer before the first whistle — the same loop works for a Sunday cricket fixture or a minis rugby morning.

The restaurant gets customers. The club gets funded. That's CrowdLoop.

Start building your sponsorship loop.

Set your sponsorship amount. Accept your partners. Launch weekly offers. Keep the full amount you raise.

Register your team →