How CrowdLoop Works

Turn every game into a local sponsorship opportunity.

CrowdLoop helps grassroots and amateur teams raise money from local businesses — without chasing one big sponsor, selling raffle tickets, or relying on the same parents every season.

Clubs

keep 100% of the sponsorship money

Businesses

reach local families weekly with real offers

Families

get genuinely useful matchday deals

Grassroots football coach on the touchline with his team warming up

STEP 01

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Clubs set their sponsorship target

Every club, team or age group decides how much they want to raise. Stay in control — £25 a game, £250 a season, or a full kit and tournament package.

▸Micro-sponsorship per game
▸Full season sponsorship
▸Kit, equipment & tournament packages
▸Weekly matchday partner slots

Local cafe owner handing a coffee to a customer

STEP 02

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Local businesses apply to support the club

Once your opportunity is live, local businesses apply to become a club partner. You choose who gets in — cafés, takeaways, barbers, gyms, estate agents, trades, restaurants, retailers and family attractions.

▸No random advertisers
▸No poor-fit brands
▸Just locals backing locals

Phone showing a bright green matchday deal pitchside

STEP 03

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Sponsorship is paid through CrowdLoop

When a business is accepted, they pay through the platform. The club keeps 100% of the sponsorship. CrowdLoop takes no cut — just a simple £99 platform fee per season.

STEP 04

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Businesses get their offer dashboard

Accepted partners log in and update their weekly offer, deal or promotion — kept fresh, relevant and timely for matchday.

▸10% off food and drink
▸Free kids' meal with every adult main
▸Discounted haircuts
▸Money off a family day out
▸Matchday-only offers

Family scanning a QR code at a restaurant table

STEP 05

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Every offer gets a unique code or QR

Each weekly offer generates a unique redemption method — an in-store code, a QR, a digital link or a matchday-only promo code. Easy to redeem, simple to track.

STEP 06

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New deals launch ahead of the next game

CrowdLoop is built around the rhythm of grassroots sport. New deals drop before kick-off and expire 48 hours after matchday — driving urgency, action and footfall.

Why clubs use CrowdLoop

Built for grassroots. Powered by local business.

Raise money without relying on parents

Parents already pay for boots, kits, subs and tournaments. Bring local businesses into the funding model instead.

Keep 100% of the sponsorship

No percentage taken. No hidden commission. Just a simple £99 seasonal platform fee.

Make sponsorship attractive for businesses

Not a forgotten logo on a shirt — weekly offers, real reach, tracked redemptions and season-long visibility.

Build stronger local relationships

Sponsors become part of the weekly club experience. Families support them back. Everyone benefits.

Real-world example

One restaurant. One team. One loop.

Family redeeming a CrowdLoop offer at a restaurant

A local restaurant sponsors a junior football team for the season. The club receives the full sponsorship amount.

"Free kids' dessert with every adult main meal — valid for 48 hours after matchday."

CrowdLoop generates a unique code or QR. Parents and opposition families see the offer before the game.

The restaurant gets customers. The club gets funded. That's CrowdLoop.

Start building your sponsorship loop.

Set your sponsorship amount. Accept local partners. Launch weekly offers. Keep 100% of what you raise.